The chola is the traditional alternative to other upper garments of the local region. “Chola” is the name of the characteristic traditionally dressed Bolivian highlands woman, with bowler hat and colorful skirts. It came largely out of the resourcefulness of impoverished Mexican-American women who shared clothes with their brothers and bought workwear labels at local supermarkets. They have appeared in such iconic films as Blood In, Blood Out; American Me; and Boulevard Nights, and continue to be worn today. While poverty and inequality remain, Bolivia's economy is growing. In rural areas, some men can be seen wearing more traditional clothing, such as ponchos and woolly hats covering the ears (in the Andes) but even there this is not universal. These were called by various names, such as “barrios,” “clickas” and “gangas." v. t. e. The Chola dynasty was a Tamil thalassocratic empire of southern India, one of the longest-ruling dynasties in the world's history. Everything has changed.". 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Chola fashion emulated cholo fashion quite a bit, with the baggy creased khakis, flannels, and other “masculine” gear. when we tried to go to those places," says Carmen Mamani de Espejo, who sells flowers every Saturday at La Paz's Rodriguez Market. It was also difficult to encourage any cholitas to be models. 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