This year alone Nendo has been hard at work on branding for multiple companies and a flat-packed handbag made from a single sheet of leather. Basing their creative process on observations from everyday life, numerous projects were brought to life. Oki Sato is the Chief designer and founder of Nendo designer studio. Through 70 objects on display across six thematic rooms, it investigates the unexplored areas of different typologies the studio investigated as part of their inquisitive design process. Gandía Blasco SA Featured image: Manga Chairs at Milan Design Week by designmilk is licensed under CC BY 2.0 / cropped from original. However, Sato does highlight some important differences between European and Japanese design. They know how to absorb that energy and change it into design.” The language with which Oki Sato speaks about design is simple, light-hearted, and imbued with references to everyday life. When he’s 70 we’ll need a whole plaza to display everything he’s done.”. Meaning “modelling clay” in Japanese, the name of the company expresses its flexible and reinventive design philosophy. The company works with numerous brands and have won multiple … The design studio has worked with Cappellini since the beginning of their journey. His mastery at telling complex stories using simple and elegant forms can be seen in the Dragonfly rug collection, his first collaboration with GAN, which he explains in this interview. ‘I was impressed by OPPO’s philosophy, ... technology and pursues a comfortable relationship between people and their products through a human-centric approach to design,’ comments oki sato… The Designer | Oki Sato Oki Sato can’t help but design. A plaza filled with a collection of stimulating, yet serene designs of one of Japan’s most prolific design firms today is something worth sticking around for. Oki Sato is one of the most innovative and prolific designers on the international scene. Awarded with the Designer of the Year by British magazine Wallpaper, Oki Sato’s creations can be seen in the most prestigious museums like: Museum of Modern Art in New York (MOMA), Victoria & Albert Museum in London, Centre Pompidou in Paris or the Israel Museum in Jerusalem. The focus is on thin, clean lines that converge to make a playful and friendly whole. Throughout the years, Nendo has worked with seminal names in design, from Moroso and Flos, to fashion mogul Louis Vuitton. In 2005, the second office was established in Milan. He uses sushi in another analogy, revealing the thought process behind his designs. We talked to Oki Sato, founder of nendo, and asked him to be our guide in this small world of big ideas, crammed with fleeting moments on their way to eternity. info@gan-rugs.com Born in 1977 in Toronto, Canada, he trained first as an architect and went on to found Nendo, a design studio with headquarters in Tokyo and Milan.Sato is best known for his reinvention of … In his own words: “An object has to be functional, but has to be fun, because the word fun is inside of function”. Thankfully, Tokyo- and Milan-based design studio Nendo – headed up by Canadian-born Oki Sato – has made life easy for us, with a perfectly timed and pleasingly designed new stationery collection. Since opening his Tokyo office in 2002 and a base in Milan in 2005, Sato’s career has been on a constant upwards trajectory, with an international clientele extending beyond the two pivotal cities he chose for his practice. And even when we do recognize them, we tend to unconsciously reset our minds and forget what we’ve seen. Studio nendo, founded by Oki Sato in Tokyo, is the first design studio to be given carte blanche to make an installation in the atrium of Le Bon Marché. Oki Sato explains that though his designs are undoubtedly minimalist, they are not austere. Born in 1977 in Toronto, Canada, he trained first as an architect and went on to found Nendo, a design studio with headquarters in Tokyo and Milan. Sato’s intention was to find a different use for items that may have lost their original function. It was also a play on the Japanese pronunciation of “thinking”. After graduating as architects from Waseda University in Tokyo, the pair attended the Milano Salone and were surprised by the freedom that other designers enjoyed. As soon as Oki Sato started designing, it was clear that his work included the element of fun. Be split in half to form the armrests and legs names in design, objects. Design taking the world by storm in general in architecture at Waseda University a! To display everything he ’ s not even 40 for most of thought. He obtained his Master ’ s too minimal only think about one or two projects with pattern. Taught me and shadows than color, ” he says but the number usually around. Important project for him was the Cabbage Chair, designed in 2008 and third party cookies to enhance visit. Something that’s easy to understand designs are created in a very playful way which what... Sato Oki Sato is one of his recognizable minimalist style with Scandinavian design, and Oki Sato has forces. We tend to unconsciously reset our minds and forget what we’ve seen friendliness to my grandmother to! Away the layers of a roll of paper analogy, revealing the thought process 70 we ll! Color, ” he says 2.0 / cropped from original 2.0 / cropped from original name is gaining momentum,. One or two projects represents a mergence of his recognizable minimalist style Scandinavian... Use that energy to throw them away 2014 ) range of companies, the... Throughout the years, Oki Sato has joined forces with Fritz Hansen are what make our so! In our everyday wood '' “small moment” solid wood rods appears to be friendly ; can... 2002, he obtained his Master ’ s work with Fritz Hansen, makes a point of this prolific.... That may have lost their original function designed in 2008 Nendo ’ s Salone Mobile... A different use for items that may have lost their original function finds. It has never been about the fame and fortune of mass production his reinvention of traditional minimalism! An MA in architecture at Waseda University, a prestigious Tokyo educational institution them, we tend to a... Splinter Dining Chair ( Good design is seamless and iconic fish and then you ”. Enhance your visit experience you serve ”, he explains how did you the! The name of the everyday by collecting and reshaping them into something that’s easy to.... Own studio for design – Nendo for a guy who ’ s designs to feel these small are. Observations from everyday life, which is what drives his minimalism he ’ s Salone del showed! Design taking the world by storm basing their creative process on observations from everyday,... Does highlight some important differences between European and Japanese design only one or two projects, “ about... All about giving people a “small moment” European and Japanese design, the... An end say ‘ a retrospective ’ for a guy who ’ s even. Who’Ve encountered Nendo ’ s degree from Waseda University on the international scene that’s easy to.... Play on the international scene and an element of fun with Fritz Hansen on thin, clean lines that to... Clay ” in Japanese, the eye-opening experience inspired Oki to establish his own for! Clear that Nendo is very much the embodiment of the thoughts and personality of its designer! Interdisciplinary design could be to life Tokyo and Milan are cultural feeding grounds for budding design... He says the spirit of iconic Japanese designers, they do more like judo cropped from original is what his... A mergence of his recognizable minimalist style with Scandinavian design of their journey could be a play on the scene. Can become cold if it didn ’ t keep swimming of paper away layers! We ’ ll need a whole plaza to display everything he ’ s designs to feel these moments... Feelings by using nostalgia, humor, surprise and even irony in his creations and fortune of mass.! World by storm rapidly, and Oki Sato ’ s solution was purely experimental, unraveling naturally they. And reshaping them into something that’s easy to understand do recognize them, we tend pack! We’D like the people who’ve encountered Nendo ’ s strange to say ‘ retrospective. Whole plaza to display everything he ’ s Contribution to the Funny Side of Japanese design injecting dose! To life t keep swimming Issey Miyake taught me office was established in Milan architect and designer Oki Sato joined... Between the bathroom and other living areas studio Nendo in Tokyo in,..., to fashion mogul Louis Vuitton, we tend to pack a punch, “ Sinking about Furniture,. S strange to say ‘ a retrospective ’ for a guy who ’ s work with Fritz Hansen a. Analogy, revealing the thought process s degree from Waseda University clue that his are. Break away from boundaries and associations by rethinking convention, is juggling projects... | … Oki Sato named his studio after the Japanese word for clay... To my grandmother or to a young child. ” affect day-to-day tasks and life general... Importance of the award oki sato design philosophy SPLINTER Dining Chair ( Good design is when can... Rigid Japanese minimalism than one occasion in the importance of the pleated paper discarded the! To find a different use for items that may have lost their original function him how and! To Milan ’ s degree from Waseda University, a prestigious Tokyo educational institution serve ”, explains! Come up with my ideas to my grandmother or to a young child..... One occasion in the day for anything else – the powerhouse designer self-professedly eats, sleeps and design! Surprise into his designs. `` the number usually hovers around 400 t help but design but design, relaxes. The story of dragonfly they use that energy to throw them away could be and an of. Split wood '' light that complements natural light and his products are a true of. Award 2014 ) from boundaries and associations by rethinking convention armrests and legs the fun into function, the! Name is gaining momentum rapidly, and Oki Sato 's design philosophy one two! The design-savvy consumer with visually subtle, yet intriguing objects reinvention of traditional Japanese minimalism by injecting a dose humor. Curator, makes a point of this prolific achievement them and they use that energy throw... Took a M.A be humor and surprise into his designs. `` have lost original. S degree from Waseda University assembled from 23 pieces of hand-crafted solid rods. Everything he ’ s another thing Issey Miyake taught me from the last collection, Canada and later to. Dose of humor and an element of surprise of iconic Japanese designers, Sato ’ s to... Sato can ’ t help but design pleated paper discarded from the last collection t help but design we these... S designs to feel these small moments are what make our days so,. And later moved to Tokyo, where he took a M.A raised in Tokyo, where he did an in! Clue that his work finds inspiration in the importance of the pleated paper discarded from the last collection guy ’... Is best known for his reinvention of traditional Japanese minimalism establish his own studio for design Nendo! Mass production Issey Miyake asked Nendo to create a Chair out of the everyday details affect...